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Northern lights
15
Northern lights
Solar Systems
Logo Design & Brand Management
15Founded in 1984, Northern Lights Solar Systems is a Canadian owned company that offers renewable energy power solutions all across Ontario. They specialize in the development of both grid-connected and off-grid systems for residential and commercial facilities.
Northern Lights hired MIA to revitalize their brand strategy and bring a new look to their corporate ID. We designed a new logo mark and put together an infographic direct mail campaign.
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Experimenting with various concepts resulted in a clear winner. A logo mark was developed that clearly translates their brand identity with sun ray like shapes that appear to generate renewable energy.